yfx(calc)
MarTech ROI Calculator
// compute(roi) → Customer Data Platform
Industry:
$
Gross Margin60%
SaaS: 70-85% | Retail: 20-50% | Services: 50-70%
$ /yr
Data Sources12
Destinations / Source16
Maintenance Hrs / Integration / Mo3
Efficiency Improvement80%
Typical: 50-70% for mature platforms
Integrations: 192 | Hours freed: 4,608/yr
Tools Being Replaced3
$
Hidden Cost Multiplier
Integration, training, vendor mgmt, data reconciliation
Annual savings: $112.5K
Team Members Affected5
% Time on Related Tasks40%
Efficiency Gain50%
Typical: 20-40% for workflow tools
Team time freed: $120K/yr
$ /yr
$
// output.economics(3yr)
NPV
$1.2M
Net Present Value
ROI
450%
Cumulative Return
Payback
<6 mo
Break Even
Delay Cost
$85K
Per Quarter
For every $1 invested, you get $5.50 back over the contract term.
Σ Benefits $1,500,000
Σ Costs −$175,000
Δ Net $1,325,000
| Metric | Y1 | Y2 | Y3 | Total |
|---|---|---|---|---|
| Benefits | $375K | $500K | $515K | $1.4M |
| Costs | −$75K | −$50K | −$50K | −$175K |
| Net | $300K | $450K | $465K | $1.2M |
// benefits.breakdown(year_1)
// projection.timeline(3yr)
■ Benefits ■ Costs
// sensitivity.analysis()
Conservative
$540K
50% of estimates
Moderate
$1.08M
Base case
Aggressive
$1.35M
125% of estimates
// executive.summary()
Loading summary...
// disclaimer
Estimates based on industry benchmarks. Actual results vary.
Estimates based on industry benchmarks. Actual results vary.
Methodology & Definitions
Net Present Value (NPV): This calculator uses a standard Discounted Cash Flow (DCF) model. It discounts future benefits to today's dollars using your specified discount rate (default 8%), providing a true picture of economic value over time.
Risk-Adjusted Payback: Unlike simple payback calculators, we account for "Time to Value"—the implementation lag before benefits are realized. Costs are front-loaded, while benefits ramp up, resulting in a more realistic break-even timeline.
Sensitivity Analysis: The output includes Conservative (50%), Moderate (100%), and Aggressive (125%) scenarios. This helps technical marketers present a defensible business case to CFOs by acknowledging uncertainty in projected lifts.